Comparing The Epic Of Gilgamesh - 1476 Words

The Epic of Gilgamesh is a Sumerian epic of the great king Gilgamesh and his deeds on Earth in ancient mesopotamia and in the city of Uruk. It is an important historical text because it is one of the oldest western epics and because it explains much about how the ancient Sumerians viewed the Gods (Mark). The epic contains the tells of Gilgamesh, Enkidu, Utnapishtim, and many Gods and Goddesses of ancient Sumeria specifically Ishtar, the Goddess of love. In the tale Gilgamesh is created by the Gods to be filled with courage and strength and he is dressed in unearthly beauty; a just king to rule his people. However in the great stronghold of Uruk Gilgamesh is not a just king, he fights and slaughters all the young men and rapes all the young women causing the people to cry out to the Gods for someone to come and be his equal so that he will leave the city alone. The God’s here the plea of the people and thus Enkidu is born at the hand of the creator Goddess Aruru (Craig). He is a savage beast, born of the hills with the strength of many men and the hair of a woman. Enkidu roams the plains with the gazelle and drinks with the animals at the watering hole. One day a hunter comes face to face with Enkidu and is struck with terror at his very appearance, so the hunter visits the King to tell him of the great brute of a man and King Gilgamesh declares that he should be seduced by a harlot and brought back to the town. The Harlot the n goes and exposes herself to Enkidu so that heShow MoreRelatedComparing The Epic Of Gilgamesh1779 Words   |  8 PagesPride The Epic of Gilgamesh was translated by Andrew George and the Iliad was written by Homer. These are both heroic epics that show some similarities in their stories. The Epic of Gilgamesh came to us in a fragmentary form and was written in some form we no longer have. It possibly influenced the Iliad because the Iliad showed some modification of the epic and was written later than Gilgamesh. Both stories show some similarities in theme, such as pride, morality, friendship, love, fate, and freeRead MoreComparing The Epic Of Gilgamesh2123 Words   |  9 Pageswomen in the Epic of Gilgamesh had minor roles, their roles were definitely important. The women, who are Aruru, Shamhat, Ninsun, Siduri, Ishtar, and the wife of Utnapishtim, represents not only great wisdom and power, but also temptation, which the men try no to fall victim to, and ruin. Just like the men in this epic, the women also have powers, of which the men were aware. According to the text, â€Å"the stories that [make up the Epic of Gilgamesh centers] around two major events: Gilgamesh s friendshipRead MoreComparing The Epic Of Gilphash And The Epic Of Gilgamesh1500 Words   |  6 PagesIn The Epic of Gilgamesh and the novel Genesis, we are shown gods and the biblical God who both enforce their ideas of justice against those they deem wicked. This is depicted multiple times in both pieces of literature, the most notable being the floods unleashed by God in Genesis and the gods in The Epic of Gilgamesh. The punishments inflicted on humankind are similar because the deities in both texts share their own concept of justice, fueled by human emotion. Throughout both stories these omnipresentRead MoreComparing the Epic of Gilgamesh and Genesis1005 Words   |  5 Pages The Epic of Gilgamesh has many similarities to the Bible, especially in Genesis and it’s not just that the both begin with the letter â€Å"g†Ã¢â‚¬â„¢! One major similarity being the flood story that is told in both works. The two stories are very similar but also very different. Another being the use of serpents in both works and how they represent the same thing. A third similarity being the power of God or gods and the influence they have on the people of the stories. Within these similarities there areRead MoreComparing Genesis And The Epic Of Gilgamesh945 Words   |  4 PagesWhile the book of Genesis in the bible and The Epic of Gilgamesh have striking similarities in the sense of creation and the great flood, the interactions between the divine beings and humans differ greatly. One matter that impacts the entire relationship between gods and humans in both accounts is that the gods in the epic are not almighty beings like God in Genesis since they cannot control each other’s domains. Because of this, they must travel from place to place and work with other gods to carryRead MoreComparing Genesis And The Epic Of Gilgamesh940 Words   |  4 PagesWhile Genesis in the bible and The Epic o f Gilgamesh have striking similarities in the sense of creation and the great flood, the interactions between the divine beings and humans differ greatly. One matter that impacts the entire relationship between gods and humans in both accounts is that the gods in the epic are not almighty beings like God in Genesis since they cannot control each other’s domain. Because of this, they must travel from place to place and work with other gods to carry out a certainRead MoreComparing and Contrasting the Floods in Genesis and The Epic of Gilgamesh588 Words   |  3 PagesThe floods in Genesis and The Epic of Gilgamesh are in no doubt different but in so many ways similar. The two men are given a task to save humankind from a flood and succeed and are rewarded. The major basic events that take place in the stories a similar however the smaller details of them and how they are carried you are different. They two also tells us a lot about the relationship between humans to Divinity. The floods in The Epic of Gilgamesh and Genesis 6-9 are very similar. In both theRead MoreComparing The Epic Of Gilgamesh And The Iliad2049 Words   |  9 PagesCharacter relationship similarities and differences in The Epic of Gilgamesh and the Iliad: In The Epic of Gilgamesh and the Iliad, heroes Achilles and Gilgamesh have important relationships with characters that directly and indirectly give readers a look at the character we may not normally see. For the mighty demi-god Achilles, the person who aids in revealing his feelings is the warrior, Patroclus. Patroclus is a warrior who Achilles has a great respect for, and his eventual death sends him intoRead More Comparing The Epic of Gilgamesh and Noah and the Flood Essay1058 Words   |  5 PagesComparing The Epic of Gilgamesh and Noah and the Flood It is said that life is 10% what you make it and 90% how you take it. It is not the circumstances of life that determine a persons character. Rather, it is the way a character responds to those circumstances that provides a display of who he is. From the Epic of Gilgamesh, as translated by N.K. Sandars, and Noah and the Flood from the Book of Genesis, both Gilgamesh and Noah face similar circumstances, but don’t always respond to themRead MoreEssay about Comparing Homers Odyssey and The Epic of Gilgamesh816 Words   |  4 PagesComparing Homers Odyssey and The Epic of Gilgamesh   Ã‚  Ã‚  Ã‚  Ã‚  Both The Odyssey and the Epic of Gilgamesh are two incredible stories written long ago. These two epics share many of the same concepts. Such as the nostro (the Greek term for homecoming), xenis (guest/host relationship), oikos (household), and aganoriss (recognition). In both epics these themes are illustrated.   Ã‚  Ã‚  Ã‚  Ã‚  In The Odyssey the theme of nostro is very prevalent in this epic. Basically the whole story is based around this concept

The Conflict Between Christians And Muslims - 786 Words

Perspective comes from the Latin words per and spectare and literally means: to look through. Therefore, perspective, in its most rudimentary definition, means the way one looks at things. This definition can be elaborated upon and become synonymous with belief. A perspective can be open or limited, abstract or logical, optimistic or pessimistic. With these opposites, it can be difficult to blend one’s views with another’s. People are fascinated with perspectives. Humans love the conflict that comes with opposing opinions. Consequently, arguments are always blown out of proportion. For instance, take the popularity of legal dramas, the feud between Christians and Muslims, or the pro and anti homosexuality rallies. Some of the most famous works of literature are about changing perspectives such as Harper Lee’s To Kill a Mockingbird, a story about strong prejudices being exercised in a small town. Articles have been written concerning changing perspectives for exam ple, David Dobb’s writing ‘Beautiful Brains’, a study looking into the minds of teenagers and explaining their set apart behaviors. Both of these pieces tell about the transition from child to adult and the perspectives that come with this growth. Coming-of-age involves recognizing different perspectives. In Harper Lee’s To Kill a Mockingbird Jem is an example of a character whose coming-of-age process involves gaining a new perspective. Jem is told that he must read to his mean neighbor Mrs. Dubose after tearing upShow MoreRelatedThe Conflict Between The Muslims And Christians Essay1674 Words   |  7 PagesAs mentioned earlier, the series of conflict between the Muslims and Christians had no doubt contributed to the cause of what became the Crusades. However, the blame could be ultimately placed on a single man by the name of Pope Urban II, who, in 1095, convincingly united both the Eastern Orthodox Church (Byzantium) and the Roman Catholic Church against a common foe: the Turks. More specifically, he delivered a sermon after the demand for assistance from Alexius I to drive out the Turks from ByzantiumRead MoreReligious Conflicts Between Christians And Muslims930 Words   |  4 Pagesdifferent views on the religious conflict going on in the Middle East as well as all over the world. The speakers discussed the religious conflicts between Christians and Muslims as well between different groups of Muslims. In this paper, I will summarize what I learned and give my analysis of the situation. Additionally, I will discuss a few things that I learned about the ISIS movement. The speakers each described a few important points that contribute to the conflict. The first major point is thatRead MoreThe World s Population Must Be Defined As A World Conflict Between Christians And Muslims1346 Words   |  6 Pagesof belief and worship† (Cambridge Dictionary, n.d.). The two religions that will be of majority in the future shall be that of Muslim and Christian religion. These religions believe in a superhuman power and many people all over the world believe in these two religions. Changes could occur between now and the year 2050 such as a world conflict between Christians and Muslims. There could also be people switching religions, which will change the religious populations. Fertility rates in certain areasRead MoreThe Conflict Between Islamic State And The European Christians971 Words   |  4 Pagescrusaders, the political conflict between the Islamic state and the European Christians caused the truth regarding Christians’ and Muslims’ identities to be distorted. 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However, the Lebanese and Bangladeshi cases show that clashes occur between civilizations as shown above, but also within civilizational blocks - or even within religious groups -. Before going further into Lebanon’s and Bangladesh’s history, a brief review of Islam must be done. Muslims are split into two mains branches: Sunnis and Shia. The origin of this divisionRead MoreCrusades For Personal Benefit. Samuel Huntington Thought1132 Words   |  5 PagesBenefit Samuel Huntington thought that conflicts between two countries or religions are the result of a clash of civilizations. He thought that conflict arose because their thoughts were too different. The Crusades were more the result of the Christians wanting other benefits, not because they hated the Muslims. The Crusades do not prove that the Muslims and Christians had a clash of civilization and couldn’t coexist. Before the Crusades began, Christians and Muslims lived together quite peacefully, butRead MoreChristianity and Islam763 Words   |  4 Pagesnot to worship any other gods. They also state that we are to obey God’s word and should surrender/sacrifice ourselves to God. Many Old Testament prophets that are in the bible are also found in the Quran and believe they were sent by God. Many Christians are unaware of the fact that Islam believes Jesus was a man God and that Jesus will return. Both scriptures state, God inspired the Torah, the prophets, and Gospel. They a lso believe God will resurrect all for judgment, and believers who die willRead MoreForeign Influence and Its Positive and Negative Impacts1285 Words   |  5 Pages Foreign influence. Colonization. Imperialism. All of these arguably had a very positive impact on the world advancing it technologically. However, foreign influence also causes conflicts. For example, Britain split up the Hindus and Muslims in India which led to years of fighting and hatred. The majority of people believe that there isnt a specific cause for genocide. However – as shown by the Sudanese and Rwandan Genocides—foreign influence, and the absence of it, plays a big role in causing

Report on Pizza Hut Free Essays

Report and Marketing Strategies of Pizza Hut A PRESENTATION REPORT ON PIZZA HUT PESHAWAR ACCEP TED TO SIR IMRAN WAZIR ACC EPTE D BY : ADNAN KHAN MUJAHID HUSSAIN NAVEED SAEED SHAHZAD TAHIR ZARTASHIA ARSHAD BBA (HONS) – C 1st Semester Institute of Management Sciences, Peshawar Pakistan Page 1 Report and Marketing Strategies of Pizza Hut TABLE OF CONTENTS S. No. 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Topic Letter of acceptance Executive summary History of Pizza Introduction History Of Pizza Hut Pizza Hut Mission Statement Comparative Strategy PEST SWOT Segmentation Positioning Targeting Pizza Hut Strategies Functional Level Strategy TQM (Total Quality Management) Business Level Strategy Pricing Strategy Market Share Four P’s of Marketing ? Product ? Price ? Place ? Promotion Conclusion References Page Number 3 4 5 5 6 7 8 9 10 10 11 11 11 12 12 12 13 14 14 14 15 16 17 18 Institute of Management Sciences, Peshawar Pakistan Page 2 Report and Marketing Strategies of Pizza Hut LETTER OF ACCEPTANCE To: Mr. We will write a custom essay sample on Report on Pizza Hut or any similar topic only for you Order Now Imran Wazir, Lecturer IM| Sciences, Peshawar. Subject: PREPARATION OF REPORT We are Hereby Presenting the presentation on Company Pizza Hut and assure you submission of our report in compliance with the instruction envisaged. Name of topic is repeated for ready reference please. â€Å"Marketing Plans Business report on Pizza Hut† Yours sincerely, Adnan Khan Mujahid Hussain Naveed Saeed Shahzad Tahir Zartashia Arshad Date: March 03, 2009 Institute of Management Sciences, Peshawar Pakistan Page 3 Report and Marketing Strategies of Pizza Hut EXECUTIVE SUMMARY During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Hut’s business through more than four decades of success. Through the strength of its heritage, its culture and its people and franchisees, Pizza Hut looks forward to more success in future. There are different objectives of every organization. In order to achieve these objectives different targets are set. Targets pass down the hierarchy depending on the nature of the business. Therefore, in order to achieve the objectives, management decides on different strategies. These strategies are divided into many sub-parts and are useful for the running of the business. The employees and the management know what they have to achieve through the targets which have been set to them and the strategies they have adopted help them know the way they will achieve the objectives. Similarly, Pizza Hut has different targets set to them and they have adopted different strategies to successfully achieve the targets set. These targets are set by the RSC i. e. the restaurant support centre in Karachi. These targets are passed on to the RGM (restaurant general manager) and he passes them to the workforce. These targets fall within the organizational structure in which there are many people who have different targets to achieve. In order to successfully achieve the targets they need to co-operate and work in a friendly environment. Institute of Management Sciences, Peshawar Pakistan Page 4 Report and Marketing Strategies of Pizza Hut HISTORY OF PIZZA About Pizza, Some will tell you Italy. That’s wrong. What you know as pizza came into vogue around the time of Napoleon and the French revolution. Italians, known to be lovers of fine food and wines perfected and imported this terrific dish to America. From here it quickly endeared itself to mass production and re-export to the rest of the world. Bon appetite! INTRODUCTION HISTORY OF PIZZA HUT In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign†¦ the building looked like a hut†¦ so ‘Pizza Hut’ was born! Fifteen years later, we opened the first UK restaurant and since then we’ve become the biggest Pizza Company on the planet, Let see listen Pizza Hut Story from them! †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ 1958 Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas. 1972 1000 restaurants are open throughout the USA. 1973 Pizza Hut went international with restaurants in Japan, Canada England. The first UK Pizza Hut opened in Islington, London. 977 PepsiCo bought Pizza Hut. 1980 Pan Pizza was introduced. 1982 The UK joint venture started between PepsiCo and Whitbread. 1984 Over 50 restaurants so far in the UK. 1986 By now, there were 100 restaurants in the UK and 5000 worldwide. 1987 An average of one restaurant open ed each week in the UK. 1988 The UK’s First Delivery Unit was opened in Kingsbury, London. 1992 There were 9,000 restaurants in 84 countries. 1993 There were 300 restaurants and delivery stores in the UK. 1994 10,000 Pizza Huts were open for business. 1997 PepsiCo decided to focus on their drinks business. As a result, Tricon Global Restaurants was born, creating the largest restaurant brand in the World. Tricon became the partner company with Whitbread. 1999 Pizza Hut had over 400 restaurants, employing 14000 people. 2002 Tricon Global became YUM! Brands Inc. 2006 Whitbread sold their share of the joint venture to Yum! Brands Inc. Pizza Hut UK Ltd was now 100% owned by Yum! 2008 We bought Godfather’s Pizza in Ireland with 28 stores. Institute of Management Sciences, Peshawar Pakistan Page 5 Report and Marketing Strategies of Pizza Hut Pizza Hut’s Mission Statement We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, â€Å"I’ll be back! † We are the employer of choice offering team members opportunities For Growth, Advancement, And Rewarding Careers in a Fun, Safe Working Environment. †¢ P. E. A. R. L. S ? PASSION for excellence in Doing everything ? EXECUTE with positive energy and urgency. ? ACCOUNTABLE for growth in customer satisfaction and profitability. ? RECOGNIZE the achievement of others and have fun doing it. ? LISTEN and more importantly, respond to the voice of the customer. Institute of Management Sciences, Peshawar Pakistan Page 6 Report and Marketing Strategies of Pizza Hut COMPARATIVE STRATEGY: This forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new nonpizza items such as Buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas. In the past, Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didn’t necessarily want pizza. Another strategy they used in the past and are still using is the diversification of their pizzas. Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly different different enough that customers will think it’s a whole new product. For example, let’s look at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza Hut introduced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants. In 1993, they introduced the â€Å"Bigfoot,† which was two square feet of pizza cut into 21 slices. In 1995, they introduced â€Å"Stuffed Crust Pizza,† where the crust would be filled with cheese. In 1997, they marketed â€Å"The Edge,† which had cheese and toppings all the way to the edge of the pizza. Currently, they are marketing â€Å"The Big New Yorker,† trying to bring the famous New York style pizza to the whole country. Lastly, Pizza Hut has always valued customer service and satisfaction. In 1995, Pizza Hut began two customer satisfaction programs: a UAN (in USA 1-800) number customer hotline and a customer call-back program. These were implemented to make sure their customers were happy, and always wanted to return. In our plan, we will first give a situation analysis of current and relevant environmental conditions that affect our plan. Next, we will give a brief analysis of the current fast food industry, and any trends or changes that might occur in the future. Institute of Management Sciences, Peshawar Pakistan Page 7 Report and Marketing Strategies of Pizza Hut Institute of Management Sciences, Peshawar Pakistan Page 8 Report and Marketing Strategies of Pizza Hut ENVIRONMENTAL AND INTERNAL ANALYSIS OF PIZZA HUT In our visit to Pizza Hut we conducted research on PEST (Political, Economic, Social and Technological) Analysis. In the internal analysis of Pizza Hut we have considered SWOT of the Company. PEST (Political, Economic, Social Technological) i. POLITICAL ISSUES: Political issues include regulatory frame work operating in judicial system which may affect the business in different ways. There are not many political factors in Peshawar affecting Pizza Hut as is lack of competition. Factors such as laws on business employment, pollution and taxation apply on the organization which it has to follow regarding the rules. ii. ECNOMIC FACTORS: If the county’s economy is better so the GDP of the country will be good, this is a green signal for the business as the per capita income of the people will be increased and they will spend more money. In our survey we came to know that most of the people in the beginning of the months spend more and they visit pizza hut very often. When the inflation rate increases the cost of raw material also increases and this leads towards high prices of the products and vice versa. iii. SOCIAL FACTORS: Pizza hut is a multinational and it is basically originated from America so the organization is overwhelmed by western culture. There are social forms of society which consist of Upper class, middle class, middle upper class, lower class and lower class. Every country has cultural norms, values, beliefs and religion which can affect the organization. iv. TECHNOLOGICAL FACTORS: Now a day’s technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to new technology there are new ways of marketing like internet; telemarketing and the organization can advertise their products with much more faster pace. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient. Institute of Management Sciences, Peshawar Pakistan Page 9 Report and Marketing Strategies of Pizza Hut SWOT ANALYSIS: Every organization has its strengths, weakness, opportunity and threats. So, the SWOT analysis for pizza hut is as under: Strengths: Pizza Hut is the market leader in providing different products of pizzas as there are no competitors in this sector. There good image makes the organization more strong. Pizza Hut is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialized in pizzas. Motivation level of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have enough resources for operating different activities of the organization. They are providing free home delivery service. They have created monopoly in this sector. Another big Strength and even a Competitive Advantageis the fact that they have a full service restaurant as well as delivery services. Most of Pizza Hut’s competitors do not have restaurants. Because of the restaurant, Pizza Hut can market too many different segments that other pizza chains cannot. For example, Pizza Hut can market to families much easier than Domino’s or Little Caesar’s. Weaknesses: However, the fact that Pizza Hut does have a restaurant to run is also a weakness. Pizza Hut has higher overhead costs, due to the restaurant that other competitors don’t have to deal with. Another result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices. They are providing less range of products comparatively with high prices. They are more focused on Western taste instead of Eastern. Opportunities: New markets can be explored and new opportunities they can gain. Pizza Hut can come up with the new products considering the Eastern taste of the people as like McDonalds. Diversification of new products can increase their arket share. They can reduce their prices because of more resources. Threats: Pizza Hut’s number one threats are from their competitors. Currently, Their closest competitor is Domino’s Pizza who is working to open their Branch at Karachi. Domino’s main competitive advantage over Pizza Hut is their Lower price. ii. Little Caesar’s who is establishing their self in India and might move to i. Institute of Management Sciences, Peshawar Pakistan Page 10 Report and Marketing Strategies of Pizza Hut Pakistan is another one of Pizza Hut’s competitors, right behind Domino’s in market share. Little Caesar’s is famous for offering large quantities of pizza for less money. iii. New entrance like Dominos pizza in Pakistan market can affect their market share. iv. Other local restaurants can affect their market share by providing pizzas with lower price. v. Social factors can affect their image as a Western organization. SEGMENTATION: Main segments which Pizza hut has captured are the combination of higher incomes and dual career families , due to higher income consumer have more disposable income , allowing them to eat out more often . Pizza Hut holds the most market share in the Pizza industry, the perceived quality and service of the company will help to ensure a better the average chance at a successful introduction of a new product. The introduction of a product that keeps with today trends is also important to reduce the risk of failure. Pizza Hut maximum market segment is younger generations. These generation ranges from 12 to 30, the overall spending of these generations is mostly on non essential items, the higher amount of spending has been done on eating out. POSITIONING Pizza Hut was among the first multinational brands to enter the food retail sector in Pakistan. When the first Pizza Hut restaurant opened in Karachi the quick service industry was at a nascent stage and the pizza category was dominated by a sole regional player who had a marginal presence. Pizza Hut went on to play a significant role in pioneering and developing this category in Pakistan. Worldwide and in Pakistan, Pizza Hut has come to become synonymous with the ‘best pizzas under one roof’. This is because at Pizza Hut the belief is that every pizza has its own magic, thus making it a destination product – which everyone seeks. It is this belief that has ignited the passion to create, innovate and serve the finest product the industry has to offer, while setting standards for others to strive to replicate. Pizza Hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. Institute of Management Sciences, Peshawar Pakistan Page 11 Report and Marketing Strategies of Pizza Hut A critical factor in Pizza Hut’s success has been its unique dining experience. Crew members at Pizza Hut strive each day to provide ‘CUSTOMER MANIA’ – the kind of service that ensures that every visit of the customer is a memorable one. Pizza Hut’s constant endeavor to provide extra value – whether it is pizzas which are available to suit every price range, new promotions or the introduction of innovative product ranges – that puts a ‘Yum’ on every customer’s face – has allowed it to increase its presence in Pakistan to the current 38 restaurants across 9 cities. Institute of Management Sciences, Peshawar Pakistan Page 12 Report and Marketing Strategies of Pizza Hut Market Targeting: Pizza hut targeted market defines them as a family product. This is because they don’t really directly market their customers. They are target everyone whereas their competitors target a certain gender or age. But pizza hut targets a wide range of customers. This is because they want to make the most money and who blames them. They have many competitors and they are bound to try everything to cope up tops. Their competitors are everywhere. There are just a few that are main competitors and pizza hut will always try to be the best and get the most money by making their products better quality but also cheaper. They try to offer something different with their product as well. They offer a range of stuffed crusts to try and attract customers. They also do vegetarian options with meet free pizzas and a salad and pasta bar. Not a lot of restaurants offer a salad and a pasta bar. This is another competitive idea to attract or customers. STRATEGIES ADOPTED BY PIZZA HUT: A business’s strategy is the pattern of decisions and actions that are taken by the business to achieve its goals. A business has a variety of goals and objectives. All businesses need to organize their business activities in order to achieve their business objectives. Running a business involves planning the current as well as future activities. Hence, in order to achieve the business objectives, all business organizations adopt different strategies. Similarly, Pizza Hut has adopted many strategies which help achieve the targets set by the main office to the local store opened at Peshawar. Changes are the external as well as internal environment has led Pizza Hut rethink their past strategies and has therefore designed new strategies after noticing the changes in the environment. These environmental changes are seen through the PEST and SWOT analysis. After considering all the factors Pizza Hut has decided upon the strategies and their current strategies are divided into five main categories and further have sub-parts. These strategies are: – Functional Strategies: These are strategies designed to improve the efficiency of a business’s operations. They often focus on an area, such as marketing, human resource etc. All business organizations adopt strategies at functional level as once the functional objectives are achieved, corporate objectives become easy. In order to make the functional strategy efficient, Pizza Hut has made all the functional departments co-operate with each other. Institute of Management Sciences, Peshawar Pakistan Page 13 Report and Marketing Strategies of Pizza Hut Total Quality Management (TQM): This is the most important for a food chain like Pizza Hut. All the employees’ backof-the-house i. e. the kitchen assistants are trained accordingly. They are given extra classes in order to meet the quality standards set by Pizza Hut around the world. This strategy is important in order to satisfy the CHAMPS. This strategy is strictly implemented in Pizza Hut in order to fulfill the quality standards. Different quality management staff is also there at Pizza Hut. The shift managers have the task to observe whether the quality standards are met or not, whereas there are a total quality management department at the main office in Karachi. This department has the task to implement quality standards and know whether they are achieved or not. Business Level Strategy: Business level strategies are plans made to gain a competitive advantage over its rivals in a market. Hence, all the businesses need to adopt business level strategies in order to compete in a competitive environment. If we take a look at the Pakistani market, there are no large competitors of Pizza Hut but unlimited small competitors exist in the market. The threat of competitors is very low as there is no international food chain offering pizza in Pakistan at present. Therefore, present strategies adopted by Pizza Hut are keeping in consideration the present competition. Whereas, in future this competition will increase and Pizza Hut will have to change all its business level strategies in order to compete with its rivals. In very near future Dominos is opening its first branch in Karachi. This would be a threat for Pizza Hut and hence, the strategies would be changed. Pricing Strategy: The level of competition a business faces determines its pricing strategy. Sometimes a business has the scope to set its price and sometimes a business cannot. When a business has the scope to set its price there is a number of pricing strategies or policies it might choose. As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is ‘market skimming’. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Pizza Hut, as there are no competitors and hence, Pizza Hut is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth Institute of Management Sciences, Peshawar Pakistan Page 14 Report and Marketing Strategies of Pizza Hut of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. Institute of Management Sciences, Peshawar Pakistan Page 15 Report and Marketing Strategies of Pizza Hut Market Share: As there are Dozens of Pizza Suppliers Globally Providing Services in different part of the World, but Pizza Hut is the One who got the Bigger Market Share Globally. This is the Survey taken by www. survey. com that Pizza Hut is having 48% of Overall Pizza Market in the World. After that Dominos is leading with a percentage of 20% while the rest 32% is divided in the Remaining Pizza Providers Globally. MARKET SHARE OTHERS 32% PIZZA HUT PIZZA HUT 48% DOMINO’S OTHERS DOMINO’S 20% Institute of Management Sciences, Peshawar Pakistan Page 16 Report and Marketing Strategies of Pizza Hut FOUR P’S OF MARKETING PRODUCT: Product refers to the actual program you are planning. The goal of pizza hut is to develop the best product with the resources available. Pizza Hut sells pizzas in four different sizes: personal (an individual serving), small, medium and large, though most stores have done away from with the small size. A variety of toppings are available, plus â€Å"specialty† styles, including Meat Lovers, Pepperoni Lovers, Cheese Lovers, Veggie Lovers, Double Cheeseburger, Supreme, Super Supreme and the newly introduced Pizza Mia. The pan pizza has a thicker crust than most other commercially available pizzas . o their products have help them to retain their customers and to increase them . they provide their customers with complete nutrition plan and healthy food is guaranteed. The nutrition plan also clearly tells diabetes patients can use what range of food at pizza hut. Over weight patients are also satisfied and the pizza with less cholesterol can be ordered. This encourages t he customers to visit pizza hut rather than going elsewhere. As pizza hut has to boost its sales in the existing markets, so they the new food products are introduced in all branches line-by–line because all branches are operated in co-operation with one another. Different products for different regions are also developed as there are choice differences. Pizza hut offers a long list of products and never afraid to offer new products like in Peshawar according to market they introduce the very first â€Å"Chapli Kabab Pizza† which was very healthy product by Pizza hut in this region. There are a lot many products according to different geographical places. Like in India they have got there vegetable pizzas, which has a large market there BUT not the Cow Meat Pizza. Institute of Management Sciences, Peshawar Pakistan Page 17 Report and Marketing Strategies of Pizza Hut PRICE: . As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is ‘market skimming’. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Pizza Hut, as there are no competitors and hence, Pizza Hut is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. First, this pricing strategy will help segment the market. Different groups of customers are willing to pay different prices for the same product. The high/low pricing strategy will also create excitement. The pricing strategy adopted by Pizza Hut is ‘market skimming’. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This product will emphasize product and service quality PLACE/DISTRIBUTION: It refers to the best place to offer program. That is the place where it is located and through what channels are we distributing programs and the competitive advantage lies in distribution. The pizza hut Peshawar is situated out of the market area near Army Stadium and Shami road. This site has been chosen keeping in view the following factors. It is in an out of centre location on retail or Leisure Park with good parking accessibility. Secondly the catchment area is of a specified minimum size and within a given drive time to the site. Distribution The type of distribution channel used by Pizza Hut is the direct channel. The direct channel is successful when there is an extremely large market that is geographically dispersed. The direct channel is also useful when there are a large number of buyers, but a small amount purchased by each. Pizza Hut uses three different methods of selling its products directly to the market. Institute of Management Sciences, Peshawar Pakistan Page 18 Report and Marketing Strategies of Pizza Hut i. The first method of distribution used by Pizza Hut is Home. Office delivery. Customers can call Pizza Hut ahead of time, place an order, and the order is delivered to the customer’s home. can go to the nearest Pizza Hut, place an order and either leave with the order or eat at the restaurant. One of Pizza Hut’s largest competitive advantages is its restaurant style facility. Pizza Hut offers a clean place to sit down and enjoy the variety of pizzas, salads, and sandwiches in a fun, family atmosphere. ii. Another method of distribution is for customers to dine-in. Customers iii. The third method of distribution is to order Online. Selective County Customers can now go on the Internet and place an order for Pizza. This method is useful because it allows customers to view the entire menu, download any special coupons, and order without having to disclose any credit card numbers. Institute of Management Sciences, Peshawar Pakistan Page 19 Report and Marketing Strategies of Pizza Hut PROMOTION: The objectives of promotion are to introduce a new product, stimulate demand, change the short-term behavior of the customers, and encourage repeat or greater usage by current customers. Pizza hut uses many promotional strategies. The main promotion is a coupon to purchase. This promotion is also distributed mainly by mail, but also by fliers on college campuses around the country in order to reach the target market. They are using billboards on main stream places to get there customer. They are also distributing door to door brochures to capture more and more customers. Pizza huts also using marketing techniques. These are the strategies Pizza hut is using for its marketing. Pizza huts try’s to attract the younger generation as their main market segment. Apart from this Pizza Hut is using intense marketing strategies they are also giving ads in magazines. Advertising camping will creates awareness of the products in our target markets. Institute of Management Sciences, Peshawar Pakistan Page 20 Report and Marketing Strategies of Pizza Hut CONCLUSION Pizza Hut has many targets which it has achieve in a given period of time. The time-period is mostly a year. Therefore, in order to fulfill the targets different strategies are adopted by Pizza Hut. It can be concluded that these strategies have been successful and there is flexibility in the strategies, as they can be changed with the changes in the market conditions as well as the targets. Institute of Management Sciences, Peshawar Pakistan Page 21 Report and Marketing Strategies of Pizza Hut REFERENCES Mr. Amir Zeb, Shift Manager, Pizza Hut, Peshawar Mr. Hamad Zeb, Shift Manger, Pizza Hut, Peshawar Lower staff of Pizza Hut, Peshawar Google Search Engine www. definitions. com www. answers. com www. about. com www. wikipedia. org www. pizzahut. com Institute of Management Sciences, Peshawar Pakistan Page 22 How to cite Report on Pizza Hut, Papers

John Quincy Adams Essay Example For Students

John Quincy Adams Essay John Quincy Adams was born in 1767 in Braintree (now Quincy), Massachusetts, and was the second child of two children. He was the sixth president of the United States, and devoted his life to serving the people. Of the 81 years he lived, 50 were spent in public office. His service ended only with his death at the U. S. Capitol in Washington, D. C. Adams career of public service was one of the most varied in the colonies. He served as a diplomat, senator, secretary of state, president, and, for the last 17 years of his life, member of the House of Representatives. During the war of 1763 between France and Great Britain, some Americans followed Thomas Jefferson and urged support of France, but members of the Federalist (anti-Jefferson) party wanted an alliance between the U. S. and Great Britain. President Washington did not listen to either side and stated that America be neutral and not choose sides. As news of the presidents ideas spread, more of the citizens began to support Washington less. Though the president was harshly seen, an anonymous author, using the pen name Publicola, published a series of articles in a Boston newspaper that was read throughout the nation. The articles sided with Washingtons views and soon everyone began to agree with Washingtons ideas. Soon, president Washington found out that Publicola was actually John Quincy Adams. Thus, Adams was appointed as diplomatic representative to the Netherlands. While serving in the Netherlands, Adams married Louisa Catherine Johnson and had 3 sons with her. The year after his father was defeated for reelection in 1800, John Quincy returned to Boston to practice law. In 1802, the Federalist Party leaders in Massachusetts helped him become elected to senate because of his past diplomatic records. Shortly afterward, in 1803, the Federalists in the state legislature elected him senator of Massachusetts. He disagreed heavily with the other senators in many issues such as the purchase of Louisiana and the passing of the Embargo Act. Later in 1808, several months before his term was up, the Massachusetts legislature elected another senator to replace him so Adams resigned. He then resumed his diplomatic career in 1809 when President James Madison appointed him U. S. diplomatic representative to Russia. Adams became an important asset to foreign relations, as Russia was the only European outlet for trade at that time. In 1817, John was called back to the U. S. to become secretary of state in the cabinet of James Monroe. It became a difficult time for him because Spain was having conflicts in Florida. Many hostile groups such as the Seminole Indians, runaway slaves, and outlaws began to cross the U. S. border and Spain was required by treaty to stop them from crossing. Spain failed to do so, so U. S. captured certain cities in Florida. This caused conflict between the U. S. and the Seminoles so the U. S. burned a Seminole village. This caused the Seminoles to retaliate and start the First Seminole War. John Quincy Adams called for General Andrew Jackson to stop the Seminoles and he did by capturing more Florida cities. But, he executed 2 British soldiers and this caused heavy tension between Spain, Great Britain, and the U. S. So, Adams told Spain to either subdue the enemies or to cede to the U. S. Spain, after many revolts causing loss of power and many negotiations, agreed to the demands of Adams and Florida ceded to the U. S. Also, Adams secured another important concession from Spain. This was the western boundary of Louisiana, which was never agreed upon by the Louisiana Purchase where U. S. gained Louisiana. Acting on his own and not by the orders of the government, John persuaded Spain to agree that Louisiana ran all the way to the Pacific Ocean. This was a major asset because now America stretched from ocean to ocean. Later, Adams ran for president of the U. S. and won becoming the sixth president. This was not easily won, though. .ue18bca95778d48d476109c9a981618d2 , .ue18bca95778d48d476109c9a981618d2 .postImageUrl , .ue18bca95778d48d476109c9a981618d2 .centered-text-area { min-height: 80px; position: relative; } .ue18bca95778d48d476109c9a981618d2 , .ue18bca95778d48d476109c9a981618d2:hover , .ue18bca95778d48d476109c9a981618d2:visited , .ue18bca95778d48d476109c9a981618d2:active { border:0!important; } .ue18bca95778d48d476109c9a981618d2 .clearfix:after { content: ""; display: table; clear: both; } .ue18bca95778d48d476109c9a981618d2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue18bca95778d48d476109c9a981618d2:active , .ue18bca95778d48d476109c9a981618d2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue18bca95778d48d476109c9a981618d2 .centered-text-area { width: 100%; position: relative ; } .ue18bca95778d48d476109c9a981618d2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue18bca95778d48d476109c9a981618d2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue18bca95778d48d476109c9a981618d2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue18bca95778d48d476109c9a981618d2:hover .ctaButton { background-color: #34495E!important; } .ue18bca95778d48d476109c9a981618d2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue18bca95778d48d476109c9a981618d2 .ue18bca95778d48d476109c9a981618d2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue18bca95778d48d476109c9a981618d2:after { content: ""; display: block; clear: both; } READ: Annotated Bibliography: Arts Education EssayWhen the Electoral College voted for the candidates, none of them received a majority vote. So, by the 12th Amendment, the House was to vote for the 3 candidates with the most votes. John Quincy became one of the 3 candidates because he had received the 2nd highest number of votes. Henry Clay of Kentucky helped Adams to gain the majority of vote and Adams was elected president. Soon, followers of Jackson said that Adams had won by a corrupt bargain with Clay. This caused major problems for Adams during his presidency. Another problem was that Adams wasnt a very social person, but he remained president anyway. In Adams first annual message to Congress, Adam proposed a program to strengthen the nation by using federal funds for new canals, highways, harbor improvements, a stronger navy, military schools, and a national university. He also believed in the government funding the arts and sciences especially in scientific research and building observatories. The government did not agree and Adams was criticized for thinking that the government should fund these projects. They did not know that these preposterous ideas were actually the beginning of federal funded projects. In 1828, Adams enemies and Jacksons followers joined together to stop Adams from becoming reelected over Andrew Jackson. Adams was in trouble because one group, the new National Republicans, only supported him. Soon, the 2 parties began spreading malicious rumors about each other and this was also the beginning of political mud-slinging. Adams was defeated though and Jackson became president. After his defeat, Adams returned to Massachusetts, and decided to retire his life in political retirement. However, in 1831 conservative leaders persuaded him to run for seat in the House, which he later did. Later in 1846, Adams suffered a stroke. He recovered enough to resume his seat in Congress a few months later, but on February 21,1848, John Quincy Adams died from suffering his second stroke while still serving his country. This showed how much Adams revered his country and worked hard to make it a unified nation.